The Process Behind Video Production: A How-to Guide, Behind-the-Scenes, & insight Into Creating compelling Video.
At 24tides, we partner closely with brands and creative agencies, producing outstanding content across diverse industries. However, our process behind video production always remains the same; we are dedicated to understanding our clients on a personal level, fostering meaningful relationships and most importantly, getting results. Whether you need strategic guidance or assistance in executing your established brand direction or project, we are committed to helping you achieve your goals effectively.
1. THE REACH OUT & IDEATION
During our initial consultation, we delve deep into your brand, project brief, and budget, meticulously strategizing to breathe life into your video. We consider your aspirations, target demographics, and preferred content types to resonate with your audience. Our aim is to harmonize our creative approach with your distinct identity, ensuring optimal engagement with your target audience.
2. PRE-PRODUCTION
During this pivotal stage, we refine the concepts you envision for your project. We handle all essential paperwork, meticulously create shooting plans, and develop compelling scripts and storyboards. Moreover, we coordinate and procure necessary cast, crew, and filming locations as needed. Your engagement level is entirely adaptable, and we offer frequent updates to ensure you remain informed and involved throughout this process.
3. PRODUCTION
At this stage, our team springs into action to capture every essential element meticulously planned during pre-production. With a detailed strategy in place, we focus solely on capturing what is indispensable for the project, minimizing time and resource utilisation for a faster turnaround. This approach guarantees efficient production and optimal resource allocation to enhance the speed of your project’s completion.
4. POST-PRODUCTION
Following the shoot, we transition to the post-production phase, where we meticulously craft your film in our editing and color grading suite. Here, we seamlessly assemble the puzzle pieces to bring to life the narrative or initial concept envisioned during the ideation stage. Equipped with cutting-edge tools, we are capable of handling projects of any scale with precision and finesse, ensuring your vision is realized to its fullest potential.
5. DELIVERY & AFTERCARE
Our commitment to your success extends beyond project completion & the process behind video production never really ends in our eyes. We remain readily available to offer ongoing content strategy guidance and valuable digital marketing insights. Whether you need assistance with refining your content strategy or seeking advice on digital marketing endeavors, we’re here to support you every step of the way. Feel free to reach out to us anytime, even if it’s just to say hello!
FAQ
How much does video production cost?
The answer depends on a varying degree of factors, for example:
- The amount of locations we need to film at.
- How long we need to allow for filming.
- How complex the editing process is.
- Whether we’re producing a single video or multiple.
- Do we need to hire actors, additional crew or aquire any permits etc.
We work with clients who have varying budgets therefore it’s always an option to tailor our pricing to suit you and your brand.
For pre-defined services listed on this website such as Case Studies, Meet The Team style videos or Events, we have set prices as we know roughly the costs associated with shooting these.
If you’d like to find out more you can read our:
Comprehensive Video Production Cost Guide
Or contact us for our in-depth pricing brochure.
How long does video production take?
Our turnaround times for each project, varies based on how many services you need and the complexity of the project. The pre-defined services listed on our website all have set turnaround days as we know roughly how long it takes us to produce these to our standards. Expect 1-2 weeks after filming on average.
Rushing the process behind video production on more complex projects can lead to mistakes and lower quality, which can ultimately increase the cost of the video in the long run if adjustments need be made- we’re transparent on this and we don’t like to associate our brand with rushed work, therefore all our turnaround times listed in our pricing brochure are accurate and can be used as a rough guide.
We can offer 1-2 day turnaround on single interviews and drone filming which both include basic motion graphics, editing and colour grading – however, we only offer quick turnarounds for these projects specifically.
Please reach out for our in-depth pricing brochure which explains in more detail approximate turnaround times for selected projects.
How much input do I need to give?
We’ll arrange a face-to-face meeting or a video chat via zoom as per your convenience. From here, we will discuss your project goals, target audience and answer any questions you may have about video production, costs or just generally any stage of the process you’d like to find out more about. This will help us understand your needs and vice-versa. From there you can have as much or as little input into the scripting, filming and editing as you’d like. In any case we’ll keep you informed at every step of the process.
How long does my video need to be?
“Short and sweet” is always the aim.
Are there any hidden costs in video production?
In short, no.
All our services have fixed prices unless otherwise stated. These generally include all associated costs including travel (within reason) filming, editing etc.
Additional “hidden” costs would only be applicable if the complexity of the project exceeded what we offer as part of our fixed priced packages; in which case we would make you aware of this before any contract is signed.
Will video production help my business?
Even in today’s digital landscape, videos remain one of the most potent tools for marketing and driving conversions. Integrating them into your marketing strategy and brand identity can significantly enhance your SEO efforts, attract fresh audiences, and elevate your brand image with a personalized touch.
Video, whilst being one of the best ways to enhance your business or brand in 2024 is not a be-all-end-all solution. It will be better utilised with a marketing strategy in place. Do you have your branding down, social media platforms already? If so great! We’d like to think video sits in the middle of these, using it to elevate what is already there. If you have a key message you want to put out or a campaign, video is the best solution for this.
Want to get something made?
Drop us a line at: contact @24tides.com if you have any quick questions.
Alternatively, you can book a free discovery call by using the button below.
