KOJO MUSIC SHOWREEL
Highlighting the multifaceted works of music director, Kojo Samuel.
BACKGROUND
Making a showreel that expands the identity of the brand beyond the individual into a more service based company.
BRIEF
When putting together this showreel, it became very clear that Kojo wanted something that was kinetic and aestehtically clean. But the main point was to show Kojo Music in a broader way, covering different services.
APPROACH
We wanted to keep the colours simple, and create an edit with erratic elements by using split second edits and flourishes. We also edited heavily to the music, which has a very industrial foundation. The use of split boxes, changing size also added to this.
RESULTS
The showreel encapsulates the intent of being clean and minimalist, whilst also feeling mechanical and glitchy.
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